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Strategy Sells 3,588 BTC for $216M, Bollinger Calls Bottom

Strategy Bitcoin holdings chart showing sales versus remaining treasury position

Strategy liquidated 3,588 Bitcoin for $216 million between June 30 and July 6, cutting its treasury holdings to 843,775 BTC, while Bollinger Bands inventor John Bollinger declared the charts suggest Bitcoin “could take off from here.”

The sales split into two tranches: 1,363 BTC sold at an average price of $59,256 during the first two days of the week, followed by 2,225 BTC at $60,773 through Sunday. A Monday 8-K filing with the US Securities and Exchange Commission confirmed the transactions, which fund preferred stock dividend payments and replenish cash reserves.

Strategy’s Second Bitcoin Sale in a Month Tests the Treasury Model

Michael Saylor’s firm disclosed a 32 BTC sale in early June, its first reported Bitcoin sale since a December 2022 tax-loss transaction. Now, barely a month later, the company has offloaded more than 100 times that amount.

The timing coincides with ongoing concerns about Strategy’s capital structure. The company announced a $4 billion capital plan in early July to address what critics call “death spiral” risk, where falling Bitcoin prices could force liquidations that push prices lower still.

Bernstein, the research arm of AllianceBernstein, released a note before the latest sale stating that Strategy was unlikely to face forced selling. The firm cited 17 months of cash coverage for dividend obligations and interest payments. But that assessment predates the $216 million drawdown, which reduces the cushion.

Strategy’s average cost basis sits well above current spot prices for much of its later tranches. The company accumulated aggressively through 2024 and 2025, with several purchases made above $80,000 per coin. At current prices around $60,000, those positions are underwater by roughly 25%.

Bernstein’s report did note one structural advantage: Strategy remains a net buyer of Bitcoin over time and acts as a “balancing force” in a market where leading US Bitcoin miners are net sellers. Miners have been liquidating BTC to fund their pivot toward AI infrastructure, creating persistent sell pressure that treasury buyers like Strategy historically absorbed.

The question now is whether Strategy can maintain that buyer status. Dividend obligations create a clock that keeps ticking regardless of Bitcoin’s price action.

Bollinger’s Technical Bullishness Meets Macro Headwinds

John Bollinger, who invented the Bollinger Bands indicator in the 1980s, posted that Bitcoin’s chart structure looks constructive for a potential rally. The indicator, which measures volatility through bands plotted two standard deviations above and below a moving average, shows BTC testing the lower band after an extended period of compression.

Band squeezes often precede large directional moves. Bollinger’s read suggests the resolution favors the upside, though the indicator itself is neutral, it identifies volatility without predicting direction.

On-chain data from CryptoQuant tells a different story about market positioning. The Realized P/L Ratio, which compares profits being taken to losses being realized, hit its lowest level since 2022. That metric typically marks capitulation zones where sellers exhaust themselves, which could support Bollinger’s bullish read.

The Fear & Greed Index has been oscillating between fear and extreme fear territory for most of June. Bitcoin briefly reclaimed $63,000 on thin July 4 trading volume before sliding back toward $60,000.

June’s spot Bitcoin ETF outflows totaled $1.9 billion, the worst monthly performance since the products launched in January 2024. Institutional flows, which many hoped would provide price support, have instead become a headwind. The divergence between technical optimism and fund flows presents a mixed signal for traders.

Trump’s $1.4 Billion Crypto Windfall Draws Congressional Fire

President Donald Trump’s 2025 financial disclosure, released by the US Office of Government Ethics, showed roughly $1.4 billion in income from crypto-related ventures. The memecoin bearing his name generated about $636 million. World Liberty Financial, his family’s crypto platform, contributed approximately $588 million in sales. A stablecoin venture added $197 million in equity value.

In a Thursday interview with CNBC’s Joe Kernen, Trump dismissed criticism of the earnings. “Nothing illegal” and “nothing wrong” with profiting from investments while serving as president, he said. He claimed others managed the investments and he didn’t “even know who they are,” sidestepping questions about conflicts of interest.

The numbers dwarf previous presidential investment disclosures. For context, Trump’s total disclosed income exceeded $2 billion, with crypto accounting for roughly 70% of that figure. No prior president has held comparable positions in an asset class while simultaneously influencing its regulatory framework through appointments and legislation.

Public Citizen, a consumer advocacy organization, characterized the arrangements as a “grift” that lets Trump shape legislation affecting his own holdings. The Digital Asset Market Clarity (CLARITY) Act, currently moving through Congress, would establish the regulatory framework for digital assets, including the very memecoins and stablecoins generating Trump’s income.

The optics present a unique constitutional question. Presidents have historically placed assets in blind trusts precisely to avoid these conflicts. Trump’s structure, where family members operate the ventures while he claims ignorance of their management, satisfies the letter of disclosure requirements while arguably violating their spirit.

Senator Gillibrand Proposes Memecoin Ban for Elected Officials

Senator Kirsten Gillibrand, who co-authored the bipartisan stablecoin legislation currently in conference, proposed a direct response on Friday: ban elected officials and their spouses from issuing or sponsoring digital assets.

The proposal would cover the president and first lady explicitly, addressing the Trump and Melania memecoins directly. It does not extend to the vice president, other family members, or congressional staff, creating what critics may call loopholes.

“This is a commonsense requirement that should get broad bipartisan support,” Gillibrand said. “Public officials and their spouses should not be issuing memecoins.”

She framed the restriction as essential for passing broader crypto legislation. “We cannot let self-dealing destroy an opportunity to strengthen consumer protections, crack down on illicit finance, and expand economic opportunity for the millions of Americans our financial system has left behind.”

The proposal faces uncertain prospects. Republicans control both chambers, and many have shown reluctance to restrict a president from their own party. But Gillibrand’s position on the banking committee gives her leverage over any digital asset bill that needs to move through that panel.

Infographic showing Strategy’s July 2026 Bitcoin sales of 3,588 BTC for $216 million alongside remaining holdings of 843,775 BTC

The crypto industry itself is split. Some executives privately welcome restrictions that would remove the political lightning rod from their regulatory discussions. Others worry that any new restrictions could expand into broader token-launch prohibitions.

Buterin’s Lean Ethereum Roadmap Prioritizes Quantum Safety

Ethereum co-founder Vitalik Buterin unveiled a “Lean Ethereum” strawmap over the weekend, laying out the network’s technical direction through roughly 2030. Quantum resistance jumped to the top of the priority list.

“Quantum safety has shifted up a LOT in priority,” Buterin wrote on X. Finalizing a quantum-safe solution for blobs has “become urgent,” he added. Blobs are the data structures that Layer 2 networks use to post transaction batches back to Ethereum mainnet, and a quantum-capable attacker could theoretically forge blob proofs if the cryptography isn’t upgraded.

Privacy also became what Buterin called a “first class goal” rather than a nice-to-have feature. The comment reflects growing regulatory pressure on transparent blockchains and increased demand for confidential transactions from institutional users.

Scalability remains a core focus. Buterin compared the scope of changes to the September 2022 Merge, which transitioned Ethereum from proof-of-work to proof-of-stake. That upgrade took years of testing and multiple delays before going live.

The strawmap (a term indicating it’s even earlier than a draft proposal) suggests the changes will roll out over three to four years, touching nearly every layer of the stack. Dankrad Feist, a former Ethereum Foundation researcher, has been working on related scaling proposals through Temp, a payments-focused Layer 1 project.

For Ethereum holders, the timeline matters. The network faces competition from faster, cheaper alternatives like Solana. Each year of delayed upgrades is a year competitors can capture market share. The Merge itself took roughly two years longer than initially projected, and complex multi-year roadmaps tend to slip further.

Market Sentiment and What Comes Next

The week’s developments paint a picture of an industry at an inflection point. Strategy’s sales demonstrate that even the most committed corporate Bitcoin holder faces practical constraints when prices fall. The 843,775 BTC remaining in Strategy’s treasury still represents the largest corporate Bitcoin position by a wide margin, but the direction of change matters.

Traders watching our derivatives dashboard can track whether funding rates and open interest suggest positioning is shifting. Historically, forced selling by large holders has marked local bottoms, but Strategy’s sales aren’t forced in the liquidation sense. They’re discretionary moves to meet financial obligations, which could continue at any price level.

Trump’s crypto income and Gillibrand’s response preview the regulatory battles ahead. The CLARITY Act, stablecoin legislation, and any memecoin restrictions will move through a Congress where the president’s personal financial interest in the outcome is a matter of public record. That’s new territory for crypto policy.

Ethereum’s quantum-resistance push acknowledges a threat that seemed theoretical a year ago. With quantum computing progress accelerating at Google and IBM, the three-to-four-year timeline Buterin outlined may already be aggressive.

Bitcoin sits at roughly $60,000 as the week closes, down from the July 4 high but holding the psychological floor that’s acted as support since late June. The next test comes when markets fully reopen after the holiday lull and institutional investors return to their desks.

Bottom line
Strategy’s $216 million Bitcoin sale shows that dividend obligations can force selling even from the industry’s most committed holder, while Trump’s $1.4 billion crypto windfall is reshaping how Congress approaches digital asset legislation.

References

Frequently asked questions

Why did Strategy sell Bitcoin in July 2026?

Strategy sold 3,588 BTC for $216 million to fund preferred stock dividend payments and rebuild its cash reserves. The company had previously disclosed a 32 BTC sale in early June, marking its first reported Bitcoin sales since a 2022 tax-loss transaction.

How much Bitcoin does Strategy still hold?

After the July sales, Strategy holds 843,775 BTC.

How much did Donald Trump make from crypto ventures in 2025?

Trump’s 2025 financial disclosure showed approximately $1.4 billion in crypto-related income. His memecoin generated about $636 million, World Liberty Financial sales contributed around $588 million, and stablecoin venture equity added another $197 million.

What is the Lean Ethereum strawmap?

The Lean Ethereum strawmap is Vitalik Buterin’s technical roadmap for the network through the rest of the decade. It prioritizes quantum resistance, scalability, and privacy, with upgrades rolling out over three to four years. Buterin compared the transformation’s scale to the September 2022 Merge.

Would Senator Gillibrand's proposal ban the Trump memecoin?

Gillibrand’s proposal would bar elected officials and their spouses from issuing or sponsoring digital assets going forward. It would apply to any US president and their spouse, though it does not extend to the vice president’s office or other family members.
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