Basic Attention

Basic Attention (BAT)

What is Basic Attention?

Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user’s attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave.

Key Facts & Snapshot

• Symbol: BAT
• CoinGecko id: basic-attention-token
• Market cap rank (CoinGecko): #205
• Categories: Solana Ecosystem, Avalanche Ecosystem, Polygon Ecosystem, Near Protocol Ecosystem, Harmony Ecosystem, Ethereum Ecosystem, Pantera Capital Portfolio, Energi Ecosystem, Made in USA
• Genesis / launch date: 2017-05-29
• Circulating supply (snapshot): 1,495,724,657
• Total supply (snapshot): 1,500,000,000
• Max supply (snapshot): 1,500,000,000
• All-time high (USD, CoinGecko): $1.90 (Nov 28, 2021)
• All-time low (USD, CoinGecko): $0.0724 (Jul 16, 2017)

Market (USD snapshot)

• Market cap (USD, snapshot): $145.86M
• 24h volume (USD, snapshot): $10.07M
• Fully diluted valuation (USD, snapshot): $146.27M
• 24h price change (snapshot): -0.76%

Community & code (CoinGecko)

• GitHub stars (main repo, CoinGecko): 65
• GitHub forks (main repo, CoinGecko): 38
• GitHub commits (last ~4 weeks, CoinGecko): 195

Contract addresses (by platform)

• ethereum: 0x0d8775f648430679a709e98d2b0cb6250d2887ef
• near-protocol: 0d8775f648430679a709e98d2b0cb6250d2887ef.factory.bridge.near
• solana: EPeUFDgHRxs9xxEPVaL6kfGQvCon7jmAWKVUHuux1Tpz
• harmony-shard-0: 0x2875b4cfab0a4cc4bdc7fbdf94b6e376826a4332
• energi: 0xe8ba8d7765bd33ba7ff3b19b9020c15bf14123b6
• polygon-pos: 0x3cef98bb43d732e2f285ee605a8158cde967d219
• avalanche: 0x98443b96ea4b0858fdf3219cd13e98c7a4690588

Official & Community Links

• Official website
• Block explorer / chain info
• Reddit

Learn More

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